NY-Together-Mockup

NYTogether

A web platform that aids recently evicted people navigate their way back into a safe, permanent homes


TEAM

Jaehee Jung, Product Designer
Jazmin Ewers, Backend Developer
Kalin Chang, Backend Developer

ROLE

Research, Ideation, End-to-End Prototyping

TIMELINE

October 15- 17, 2021

TOOLS

Figma

The Challenge

For the TechTogether NY hackathon, my team and I decided to tackle one of New York's most pressing socioecomic issues: the eviction crisis. With their Eviction Moratorium expiring on January 15, 2022, New Yorkers who cannot make up their rent payments in full risk eviction and homelessness. 

The Solution

An all-in-one website where people can find easy to understand resources tailored to their housing situation and search for affordable temporary housing.

Here's a snapshot of our site's core experiences. Scroll down more a more in-depth look at our process.

Natural-Language

Natural language processing

Users type out their housing situation, and our site will process their statement and support them with relevant information. This creates a personalized experience for the user.

Easy to understand resources

Based on the user's specific housing situation, NYTogether will share relevant resources that breaks down complex legal jargon into laymen's terms and give actionable next steps.

Resources-2
NYTogether-Housing-Flow

Temporary housing search

Instead of sifting through multiple sites to find temporary housing that fits their needs and budgets, users can use NYTogether to search for housing that has assessed beforehand to ensure their search results are most relevant.

Now, let's talk process!

Defining our North Star

Before jumping into the fun, adrenaline inducing parts of competing in my first hackathon, my team and I needed to get clear about what socioeconomic problem we wanted to tackle and why.

We completed a series of reflective brainstorming activities to identify and solidify our North Star for this hackathon.

We decided to address New York's eviction crisis because of its relevancy, the large number of people impacted by it, and the potential for scalability across cities in the US.

North-Star

Empathizing with the user

Since it was difficult to find and interview recently evicted New Yorkers on such short notice, we did the next best thing: immerse ourselves in everything regarding the eviction crisis and understand who's most at risk of being evicted. We poured over countless articles, and created an empathy and user journey map to further empathize with our potential users. Here's what we learned:

Concern-New-Yorker-1

Getting evicted is scary and you don't have the luxury of time

You have a minimum of 2 weeks to vacate your unit + find a new place

Concern-New-Yorker-2

There are so many sites & resources to sift through to find temporary housing

It's hard to discern what is safe + legitimate

Concern-New-Yorker-3

Getting low-income gov't housing can take anywhere between 2-10 months

And that's IF you qualify!

Defining the Problem

Based on the fears and needs that surfaced during our research, we created a user persona, Brenda,  to act as an anchor throughout the entire design process. Brenda recently lost her waitressing job during the pandemic. Without her consistent income and government assistance, she fell behind on her rent payments and is being evicted by her landlord. 

Brenda reflects the reality that many New Yorkers face. By putting ourselves in her shoes to understand her challenges, we identified the problem we wanted to solve: 

How might we help recently evicted people
navigate the eviction process?

Ideating & Wireframing

To figure out what the best solution would be, we started with 4 guiding HMW statements and brainstormed ideas for each. Afterwards, we evaluated the solutions based on whether they could solve the challenges at hand,  be built in a weekend, and how well it take into account our persona's emotions and housing situation.

Our solution is a web platform where users can type out their exact housing situation and get personalized, easy-to-understand resources to guide them through the eviction process and find safe, temporary housing.

With our solution, our developers explained the backend logic and technical constraints for each page we needed to design. Below are some of our design explorations for the NYTogether web platform.

Branding & UI

The name NYTogether is inspired by the spirit and the resilience of New Yorkers. With evictions being such a scary and overwhelming experience, we wanted our users to feel feel seen and supported through the entire process. We chose shades of teal for our color palette because it portrays calmness, and kept the typography simple to focus on aiding our users.

NYTogether-Branding

The Prototype: Meet NYTogether

Future roadmap

Due to time constraints, our team was only able to focus on key features and flows. If I had more time, I would:

  • Conduct usability tests to ensure to validate and iterate on main tasks flows
  • Enhance the conversational aspect of each step of the user flow

Reflections and Learnings

Although we did not win, it was still a great learning experience to work with developers and design with such strict time and technical constraints. It also felt really gratifying to use my design skills and collaborate with my teammates on such a pressing socioeconomic issue. It's a further reminder how powerful design is. 

For future hackathons, I would make sure to manage our time better. Some tasks took way longer and anticipated and the lack of sleep seriously impacted us all as we were approaching the deadline. I would also prioritize usability testing. Although we finished with a prototype, we weren't able to validate our main task flow. Overall, it was a great experience and I'm grateful for the friends I made during this hackathon. 11/10 would compete again.